THE WISDOM OF THE PASTRAMI SANDWICH STORY

Mar 11

As every trial lawyer knows, the best story wins. Stories are the ultimate tools of persuasion. They are the emotional glue that connects you, the expert witness, to the jury. But do you, the expert witness, know you have a story to tell?

You may be the most skilled, the most educated and the most respected expert in your discipline, but in the courtroom, this is not enough. To be persuasive you need to frame your direct testimony into a compelling narrative, so that jurors don’t just listen…they care…and they embrace your opinions. In this webinar, sharing the delicious wisdom of the “Pastrami Sandwich Story,” expert witness Michael Kaplan along with communications specialist and jury trial consultant Jesse Wilson will help you increase the persuasive impact of your expert testimony through the power of Story.

Make your audience hungry. Make them want more.