STORYTELLING FOR EXPERT WITNESSES
and The Attorneys Who Present Them
The Truth, The Whole Truth—Storytelling and Persuasion
These programs have been created and are presented by Jesse Wilson, jury trial consultant and communications specialist, and Michael Kaplan, forensic expert and educator.
As every trial lawyer knows, the best story wins. Stories are the ultimate tools of persuasion. They are the emotional glue that connects you, the expert witness, to the jury. You may be the most skilled, the most educated and the most respected expert in your discipline, but in the courtroom, this is not enough. To be persuasive you need to frame your direct testimony into a compelling narrative, so that jurors don’t just listen…they care…and they embrace your opinions.
Expert witnesses, however, may not recognize that they have a story to tell. They are typically very factual, speak tech talk, and deliver testimony without much flavor. The result is that the jurors will be confused, and the experts will cancel each other out. If you attend “Storytelling for Expert Witnesses”, we will teach you how to create and deliver a story that is on point and professional, while at the same time, captivating, compelling, and persuasive.
Be an effective and persuasive expert. Tell a compelling story.
Who Should Attend
Professionals who serve as expert witnesses, attorneys and others involved in the process of persuasion in the legal environment.
One Day Boot Camp
What You Will Cover:
In this workshop we bring the worlds of expert testimony and storytelling together. We explore the process of finding and defining the expert’s story. We address integration of the expert’s work, experience, and opinions into the story, and the strategic approach to telling the story in a manner that is professional and objective, but also compelling and supportive of theme of the case.
Be an effective and persuasive expert. Tell a compelling story.
Dates & Reg Information:
Dates and Registration Information
Registration Fee: $599
Friday, March 24, 2023 | 10:00 a.m.- 6:15 p.m. ET | Online | Pay and Register
Friday, June 23, 2023 | 10:00 a.m.- 6:15 p.m. ET | Online | Pay and Register
Friday, September 29, 2023 | Friday, September 29, 2023 | Online | Pay and Register
